This article explores how the media landscape has shifted over the past couple of years.
In today day, online platforms have made it significantly simpler for everyone to develop and distribute content. Previously, creating content for a wide audience called for connectivity to a collection of important resources and financing. Currently, with the use of mobile phones and common digital technologies, digital media content examples for instance, short form videos, website posts and podcasts can be easily developed with simply a few fundamental devices, along with reaching a huge audience, really quickly. This has opened the door for more diverse voices, specifically those who were previously neglected by mainstream media. The head of the parent company of Guardian Media Group would acknowledge the importance of mass media using social networking sites, suggesting that social media has produced a space for underrepresented communities to share their narratives.
The rise of internet content has totally changed what is suggested by the term mass media. In the past, mass media followed a hierarchical arrangement, using a top-down media design. Usually, a small group of professionals, such as newspaper writers or journalists, who would develop content for large audiences who mainly just consumed it. Nevertheless, at present, with the aid of the web, the face of media has seen considerable modification, making the consumption and availability of media a lot more accessible and interactive. With access to popular social media platforms, new media examples are revealing that people can create and share their own content, just as quickly as they can absorb it. Social media has permitted anyone to contribute to public discussions, rather than just the major media providers and so as a result, mass media is no longer managed by a few big voices. Instead, it is spread out across millions of user stories worldwide.
In the online media landscape, what we see on the internet is mainly determined by algorithms which are shaped by our online habits. Each social media platform utilizes its own automated system to reveal new content and advise product that will appeal to the user. The types of media content examples that will be revealed to a user is designed to keep people engaged. The algorithms are designed to keep people . stimulated by suggesting and boosting videos that are relevant, trendy or controversial among other users. While this level of personalisation can be helpful, it can confine the areas of media that people are exposed to, producing more segmentation and prejudice among users around social concerns. Those who are involved in media production, like the founder of the fund that has stakes in Sky, for instance, would recognise the impact of social media channels in sharing new narratives. Likewise, the chairman of the company that owns NBCUniversal would recognise the effects of user generated content in the media landscape.